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Why Women Entrepreneurs Are So Successful!

One of the primary drivers giving the opportunity for  women entrepreneurs to show their entrepreneurial skills is a  shift in our society.

Women are now a greater part of the economic make-up of society; there are more women in the workforce.
They are resourceful, leaving the workforce to stay home & raise a family, re-entering when the kids are grown or working a flex schedule when their kids go to school.

Women entrepreneurs are becoming more and more successful,

and the reason why; is that  they are natural collaborators and love doing project work together.

Women find like minded women whom they like and if they believe they can accomplish a goal they have made then they are more than happy to combine their talents.
In a networked economy, which is what our society is evolving into,  women entrepreneurs possess the innate collaborative and communication skills that lead to success in building a business.

Being an entrepreneur demands relationship thinking, not competitive thinking.

Women entrepreneurs are able to form relationships with customers, clients, colleagues and even those who seem to compete with them.
Women get the balance between collaboration and competition; and entrepreneurs in today’s environment need both.
A majority of women have raised a family, a husband and a home and they have learnt that flexibility, creativity and balance are the keys to a successful home-life and healthy lifestyle, so they just implement these strategies effectively in the workplace.

Women have learnt to step outside of their comfort zone and think outside the box.

Women no longer have to mimic men in order to be successful.

Women approach their career choices with authenticity and courage.  Their best single attribute that women bring to entrepreneurship is their relationship skills.
Business is all about people and relationships – and women entrepreneurs are natural networkers.

Women are innately inclined to nurture and encourage others that is what they do when raising children.  Women are superb collaborators. Women readily reach out and ask for help when they need to learn something.

We thrive on mutual interdependence.

Under stress, men’s reaction is “fight or flight” – women’s reaction is “tend and befriend,” due to our natural release of oxytocin which is now being called our prosperity hormone. I will leave this discussion for another post.

Women’s “tend and befriend” approach to their clients, colleagues and potential clients shows our essence of effective communication as we are being open and authentic; as women we are more prone to allow vulnerabilities to show through, engendering trust.
Today trust is probably the most important factor in sustaining credibility in such a cynical busy world, that is why so many more women are becoming successful women entrepreneurs.
I have included a video interview with Wendy Clark, Senior VP Integrated Marketing & Communication Coca Cola, she states that to, “advance women entrepreneurs then we’ll make the word a better place”, and female run outlets,  “tend to be more successful.”

Thanks for reading and let’s strive for women entrepreneur world domination. Kaz :)

 

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